Resources Library by ANA

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019

Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes

Companies: Facebook, Kantar

April 7, 2019

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

The social (network) choice

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Nastasha Francesca Kai Jimenez

May 13, 2018

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary

Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones

Company: VoxPopMe Ltd

September 4, 2017

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary

Author: Jocelyn Simon

Company: System1 Research Ltd

August 31, 2017

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

May 19, 2016

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Anne Rayner

Company: KANTAR TNS Malaysia

May 19, 2016

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe

Company: InSites Consulting

September 26, 2013

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999

Author: David Pring

February 21, 1999